The audio cassette buyers have decreased to greater extent and many are listening to music through online with the advent of internet technology. But still the audio cassettes and Cds of big heroes enjoy good market.

The Audio rights of 'Annavaram' were sold out at Rs. 70 lakhs for Aditya Music and 'Rakhi' was sold out for Supreme at Rs. 30 Lakhs.

It is obvious that half of the amount will come back within 2-3 weeks of audio release while the remaining recovery depends on the performance of film at box-office (only for big heroes' films). Supreme bout 'Bommarillu' at around 15 lakhs and the profit was around Rs. 20 lakhs. Now, we have to wait and see how far Rakhi brings financial success again for Supreme.

Source: GreatAndhra.com